An Advertisement is the art of making a point in the shortest time possible. Why short ? because, it takes humans only 4 seconds to make an impression. Apart from that, ad rates are extremely high. During the India- Pakistan Semi-finals, rates were as high as Rs 18L for a ten second slot.
Under such time pressurized circumstances, it is necessary for the ad to catch the eye of the viewer the moment it starts playing. During the CWC 2011, some brands did it by sheer start power while others used incredibly creative ad films. The good thing about the ads this season has however been a decline in the general belief that to promote a brand well, you need the best brand ambassadors. Here's a look at the top 5 ad campaigns during the World Cup.
Under such time pressurized circumstances, it is necessary for the ad to catch the eye of the viewer the moment it starts playing. During the CWC 2011, some brands did it by sheer start power while others used incredibly creative ad films. The good thing about the ads this season has however been a decline in the general belief that to promote a brand well, you need the best brand ambassadors. Here's a look at the top 5 ad campaigns during the World Cup.
At number 5 is the Pepsi 'Change the Game' adcampaign. It started with Kevin Pietersen's "Palti hit" and later went on to exploit Billy Bowden's "Tedi Ungal". It includes a series of interesting ad's on how the most entertaining cricketers of the tournament acquired their most intriguing styles and consequently changed the game. Other features included Sehwag's 'Upar Cut', Bhajji's 'Doosra', Dilshan's 'Pallu Scoop' (later changed to 'Dilscoop'), Malinga's Slinga and dear Dhoni's Helicopter shot. Interestingly, Dhoni hit the winning six off a "Slinga" with a helicopter Shot.
Pallu scoop emerged the winner of this series ! Take a look.
4. Spice Popkorn & Micromax Convertible
At 4, we have a tie between two low cost mobile brands - Spice and Micromaxx. While Spice Popkorn was widely loved for its jingle, Micromaxx will remind boyfriends all over the world of what treacherous times they live in. Samantha is immortal in our lives now ! As is Subramaniyam.... Almuniyam...
I like the Micromaxx Convertible ad better !
3. SX4 Diesel
Woot ! Now that was one splendid series. "Men will make everything else wait". 4 ads to show how the SX4 diesel is going to change the lives of Indian women. It was great, thanks to some excellent conceptualisation. Whether it was the girl at the Church, or the wife waiting for Karva Chauth, they all rocked ! Especially cos the girls all looked amaaazing ! In fact I was surprised that even with such good mates, those men went off for SX4 diesel, but i guess, that just explains it :D
Take a look at the best girl of the series.
2.Bharti Axa Life Insurance
Another example for a great concept beating the need for star power. This ad shows the irony of insurance policies in this country. Mr. Mehra, whoever the artist is, does a remarkable job and leaves everybody who sees the ad with a smile on their faces. The ad is better seen than read. And it is number 2 on the list.
And now for the best ad of the World Cup !!
Those that missed out :
There were a couple of other ad's that I really wanted to include in the list, but they missed out. They included the Cadbury diary Milk "Khaane Ke Baad Kuch Meetha Ho Jaaye" with the cute small girl and Tata capital ad with the two sardar kids Rohan and Goldie.
One that I deliberately left out was the Idea "Keep Cricket Clean" ads. I didnt like it any bit.
At 4, we have a tie between two low cost mobile brands - Spice and Micromaxx. While Spice Popkorn was widely loved for its jingle, Micromaxx will remind boyfriends all over the world of what treacherous times they live in. Samantha is immortal in our lives now ! As is Subramaniyam.... Almuniyam...
I like the Micromaxx Convertible ad better !
3. SX4 Diesel
Woot ! Now that was one splendid series. "Men will make everything else wait". 4 ads to show how the SX4 diesel is going to change the lives of Indian women. It was great, thanks to some excellent conceptualisation. Whether it was the girl at the Church, or the wife waiting for Karva Chauth, they all rocked ! Especially cos the girls all looked amaaazing ! In fact I was surprised that even with such good mates, those men went off for SX4 diesel, but i guess, that just explains it :D
Take a look at the best girl of the series.
2.Bharti Axa Life Insurance
Another example for a great concept beating the need for star power. This ad shows the irony of insurance policies in this country. Mr. Mehra, whoever the artist is, does a remarkable job and leaves everybody who sees the ad with a smile on their faces. The ad is better seen than read. And it is number 2 on the list.
And now for the best ad of the World Cup !!
1. Vodafone 3G Zoozoo :
No Surprises really !! The best ad campaign of the season has of course been the Vodafone 3G Zoozoo ad and its beaten every other campaign by a huge gap ! Ever since the normal zoozoos were discussing the mysterious object in the sky, the buzz was building, until the 3G Zoozoo decided to show itself to all viewers why it is the ultimate super hero ! A hugely ROFLing set of funny commericials to carry forward the legacy of the zoozoo.
No Surprises really !! The best ad campaign of the season has of course been the Vodafone 3G Zoozoo ad and its beaten every other campaign by a huge gap ! Ever since the normal zoozoos were discussing the mysterious object in the sky, the buzz was building, until the 3G Zoozoo decided to show itself to all viewers why it is the ultimate super hero ! A hugely ROFLing set of funny commericials to carry forward the legacy of the zoozoo.
Those that missed out :
There were a couple of other ad's that I really wanted to include in the list, but they missed out. They included the Cadbury diary Milk "Khaane Ke Baad Kuch Meetha Ho Jaaye" with the cute small girl and Tata capital ad with the two sardar kids Rohan and Goldie.
One that I deliberately left out was the Idea "Keep Cricket Clean" ads. I didnt like it any bit.
